When you're looking for the perfect dress for your wedding party, pageant, Quinceanera, Bat Mitzvah, Sweet 16, prom, or any other special event, you'll want to shop at a boutique with many different styles, designs, and collections. That way, you're assured you'll find the perfect fit for you.

At The Ultimate, you'll find thousands of dresses from some of the most popular designers in the world, like Sherri Hill, Jovani, and Alyce Paris, in sizes ranging from 000-34, making it inclusive for every shape and size.

About The Ultimate

Back in 1969, The Ultimate was founded by Frances Merlino in the basement of her home in Reverse, Massachusetts, with only three racks of clothing to start.

Today, The Ultimate is run by Frances' family and located within an open 10,000-square-foot space, filled with hundreds of racks of gorgeous evening wear, making it one of the largest stores in the New England area.

Giving Back to the Community

The Ultimate is a staple within the community, so their staff feels a social responsibility to give back to all the people who have supported them.

Every year they help with high school charity fashion shows and offer support and fundraising for The American Lung Association, Boston vs. Bullies, veterans organizations, and breast cancer research.

Since opening, they've also donated over 8,000 dresses to schools and non-profits, so everyone can feel beautiful no matter what their economic situation.

Dresses & Accessories

Here, you'll find dresses from over 100 different designers. No matter what style you're searching for, you'll find something that fits your personality and aesthetic at The Ultimate.

A member of our helpful staff would be happy to sit down with you and discuss exactly what you're looking for, whether it's a dress that's long, dark, and dramatic, or short, fun, and flirty!

Step Into a Gown!

When you're ready to style your look for your next big event, The Ultimate is the perfect one-stop shop for gowns, accessories, shoes, and more. To stay up to date on the latest fashions, specials, and store hours, be sure to follow them on InstagramFacebook, and Pinterest!

Contact Our Team


Audi Peabody

252 Andover St
Directions Peabody, MA 01960

  • Sales: (978) 605-2293
  • Service: (978) 818-7199
  • Parts: 978-605-2181


  • Monday 9:00am-8:00pm
  • Tuesday 9:00am-8:00pm
  • Wednesday 9:00am-8:00pm
  • Thursday 9:00am-8:00pm
  • Friday 9:00am-6:00pm
  • Saturday 9:00am-6:00pm
  • Sunday 12:00pm-5:00pm