When trying to choose between the 2018 Audi A4 and the 2018 BMW 328d, you'll notice a list of similarities such as refined styling and powerful engines. While the key differences between these two models may not be immediately obvious, each car does have unique advantages that may better suit your specific needs.

To help you and everyone around Peabody, Danvers, and Beverly, understand these advantages, Ira Audi of Peabody has crafted this Audi A4 vs. BMW 328d comparison. This article will compare key features between the A4 and the 328d, such as infotainment technology and performance specs.

Audi A4 vs BMW 328d: Engine Specs

Given the sterling reputation of both the Audi A4 and the BMW 328d, it's no surprise that each model has a bold, athletic engine.

Take the Audi A4, for example. It comes with an available 2.0L, 4-cylinder engine that generates a hearty 252 horsepower, and 273 lb-ft of torque. All this power helps the 2018 A4 accelerate from 0-60 in 5.7 seconds.

Also, this motor has an impressive amount of pop, while still maintaining a high level of efficiency, considering it gets an EPA-estimated 24 city/33 highway MPG¹.

To keep your ride smooth when you're quickly accelerating from one gear to the next, the 2018 Audi A4 has a precise, 6-speed automatic transmission.

The BMW 328d also has some punch underneath the hood. Its 2.0L, 4-cylinder engine generates 180 horsepower, and churns out 280 lb-ft of torque. This burst, which goes from 0-60 in 7.4 seconds, is coupled with an 8-speed automatic engine.

Technology & Infotainment

Driving a luxury car with superb handling and a souped-up engine is already fun, but the Audi A4 and BMW 328d make it even more enjoyable with loads of attractive technology.

The Audi A4 really hits the mark with features like the 8.3 inch MMI® center infotainment display. This feature acts almost like the nerve center of the car, giving you the opportunity to access music, directions, and a host of other features and tools all at the touch of your finger. To help you keep your hands on the wheel while you drive, you can even access these options using a voice recognition software.

Another cutting-edge aspect of the A4 is the Audi Virtual Cockpit. This flexible, 12.3-inch instrument display sits on the dash behind your steering wheel and can be programmed to feature anything from classic speed gauges to a detailed Google Earth™ image.

While you'll find the BMW 328d touting its own list of impressive technology features, such as pre-wiring for SiriusXM® Satellite Radio Tuner, you won't find an infotainment display as advanced as the available Audi features.

Style & Design

With attractive, iconic designs, both the 2018 Audi A4 and the 2018 BMW 328d are visually impressive.

The A4 has bright LED headlights, taillights, and LED turn signals on the exterior side mirrors, along with a pair of sporty, dual exhaust outlets which feature chrome tips.

The interior of the Audi A4 also sports elegant trimmings such as the S line® stainless steel door sill inlays, or the leatherette covered center console and door armrests. And, if you're looking for that racecar feel, the three-spoke, multifunction steering wheel with shift paddles is a nice addition.

The BMW 328d has a set of LED fog lights and LED headlights that illuminate the road, along with an available Matte Chrome exterior trim.

The interior is vibrant thanks to the SensaTec upholstery that lines the seats. While these features are notable, you'll find less available and standard styling options with the 328d when compared to the wide array of features offered by the A4.

2018 Audi A4 vs 2018 BMW 328d

The Audi A4 vs. BMW 328d debate is a close call, but with the impressive performance and styling options offered by the 2018 Audi A4, it helps separate itself as a terrific choice for any driver around Peabody, Danvers, and Beverly.

To test drive the Audi A4 yourself, simply contact our team at Ira Audi of Peabody and we'll help get you behind the wheel as soon as possible!


¹EPA estimates. Your mileage and emissions will vary and depend on several factors, including your driving habits and vehicle condition. See www.fueleconomy.gov for details. 

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